Toyota Hilux Leads the Pack
The Toyota Hilux remains the most popular model globally, topping the charts in an estimated 35 markets worldwide in 2019. This figure, exclusive to BSCB, makes the Hilux the leading nameplate for the year. Out of these 35 markets, 21 victories are confirmed, marking the highest number of confirmed wins since tracking began (2017: 18, 2015: 21). The Hilux continues its dominance, reflecting its global appeal and reliability.
Key Statistics and Methodology
- Total Markets Analyzed: 177
- Nameplates with Wins: 65 models claimed the top spot in at least one market.
- Toyota’s Global Impact: Toyota dominated 81 markets, accounting for 46% of the studied regions. The brand’s wide-reaching success includes 15 different models in pole positions.
- Data Approach: Rankings are derived from Full Year 2019 data when available. If unavailable, estimates are made based on street observations and local contacts.
Notable Models and Their Performances
- Toyota Corolla: Ranked second with 10 wins (5 confirmed), demonstrating its global reach.
- Toyota Land Cruiser 200: Secured 11 wins (8 confirmed), with notable success in the Middle East.
- Skoda Octavia: The most prolific model in Europe with 8 confirmed wins.
- Renault Clio: Achieved 5 wins, including in French overseas territories.
- Toyota Land Cruiser 70 and Prado: Each secured 5 wins, reinforcing Toyota’s dominance.
Emerging and Consistent Performers
- Tesla Model 3: Made its debut in the winners’ list with victories in the Netherlands and Norway.
- Volkswagen Golf: Recorded 4 confirmed wins.
- Isuzu D-Max: Achieved 4 wins, 3 of which are confirmed.
- Dacia Models: Both the Duster and Sandero secured 4 wins each.
- Ford Ranger: Notched 4 wins with 3 confirmed.
Other notable performers include the Toyota RAV4, Mitsubishi L200, and Hyundai Tucson, each with 3 wins, and 15 additional models claiming 2 markets. Among these, the Tesla Model 3 marked a significant entry.
Unique Market Leaders
Several models won specific markets for the first time:
- Jeep Wrangler: Virgin Islands (USA)
- Khazar LD/SD: Azerbaijan (also known as Iran Khodro Dena)
- Toyota Tacoma: American Samoa
- Volvo S/V60: Sweden
- Volkswagen T-Roc: Estimated #1 in San Marino
Conclusion
The Full Year 2019 data showcases Toyota’s unparalleled influence in the global automotive market, led by the Hilux. Newcomers like the Tesla Model 3 reflect evolving market dynamics, while consistent performers such as the Skoda Octavia and VW Golf highlight enduring customer preferences. Stay tuned for our upcoming report on the highest worldwide sales volumes for 2019.
